My task was to bring the Quarterli concept to life online, including branding, website design and build and a full array on inbound marketing activities to support its launch.
The Quarterli name was devised by the client to emphasise the 'quarterly habit' that would be adopted by subscribers to this SaaS application. The design was therefore conceived around four quarters; in terms of colours, charts and graphics. I assembled a team to complete the web application design and produce a sequence of animations that were placed on the home page to simplify what is a fairly complex ideology and process.
The public facing website comprises a front end, complete with animations, video demos and a back end, where the subscribed users get full access to the Quarterli suite of planning tools. The application is entirely bespoke, built on top of the Joomla CMS and framework, but comprising custom component development. The logged in subscriber has access to a management dashboard where they can see the progress they and their team and making towards a shared vision. The subscriber MD can send surveys to their team and manage tasks that are aligned to their strategic goals. Algorithms plot their progress on a chart and present their current situation in one of four quartiles on the Quarterli grid.
The web application and data are securely hosted on private server instances on Amazon Web Services.
