Bruntsfield Hotel

About Project

We manage several Best Western hotels including The Bruntsfield Hotel in Edinburgh and Keavil House Hotel in Dunfermline.

Live Project
Category
eCommerce
Client
Best Western
Release
September 2019

The Brief

Following the outbreak of Covid-19 in 2020 Sandlebridge was tasked with re-developing both hotel websites to reflect a change on emphasis - away from tourist breaks and more towards satisfying the needs of a more localised audience.

Further, there was a need to change the imagery and tone of voice to re-assure visitors to the hotel that every safety precaution had been taken and that their visit would be a safe one.

Solution

Sandlebridge re-designed the site and built in additional features, to allow fast and flexible messaging and announcements. As well as a re-designed template, we integrated the Best Western payments widget into the site, built new image galleries and simplified the navigation.

The website is built on the Webflow CMS and this provides the client with easy to use tools to keep content fresh. It's also incredibly flexible when new features and functionalities need to be added.

Marketing

As part of an ongoing content marketing campaign for The Bruntsfield Hotel, we developed a blog on the website and have produced a series of blog articles, with two articles developed each quarter.

The blog articles are created from concept generation, to come up with ideas that will drive traffic to the website, through research, data collection and copywriting to promotion via social media platforms and the website.

The articles are also optimised with keywords to support the search marketing campaign which operates alongside the content marketing.

REGULAR PERFORMANCE REPORTS

We provide regular reports on the impacts of the blog articles on site traffic and search rankings for targeted keywords, but also the level of engagement.

This includes in which channels the article was promoted and from which channels there was most success in driving traffic. Not only does this help in understand how successful a particular campaign was, it also helps inform future campaigns to maximise engagement.

One such article, titled “When is the best time to visit Edinburgh?” and published on May 9th 2016, was ranking in the top 10 results on Google for search phrases related to best time to visit Edinburgh. (Ranking data from 12th July 2016).

ENGAGING YOUR CUSTOMERS

In addition to writing blog posts we have lead interactive social media engagement campaigns, such as selfie competitions, which lead to followers on Twitter and Facebook sharing the competition and sending in photos.

Sandlebridge are experts in devising online strategies for hotels that will set you apart in a highly competitive marketplace. Contact us to find out more.

Mobile friendly website

Every website we create is designed to work beautifully on smartphones, tablets, laptops and desktops. With over 50% of website visits now coming from mobile devices, it's imperative that your site is optimised for mobile browsing.

Scope of services

Sandlebridge provided the client with a full range of services

  1. Website design
  2. Project consultancy
  3. Image creation and manipulation
  4. Website build
  5. CMS Content

How We Work

Learn more about our creative process
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