Targeted Marketing

How to plan

An effective marketing campaign

A great online marketing campaign understands the needs and questions of prospective customers and delivers the content they are searching for.

Everything starts with the prospective customer. I can work with you to define target audience 'personas' and then devise a content plan that maps to the requirement of each persona. We can then help to write or source that content on your behalf and then deliver it through the appropriate channels.

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W

hen you're ready to commission a new website take the time to note down exactly what result you want from the site. Is it to build your brand? Reassure existing customers? Help you recruit staff or win new clients?

Our marketing campaigns guarantee
  • You have a clear understanding of customer needs
  • Well-written content that 'speaks' to each target audience
  • Leveraging the right marketing channels
  • A holistic approach that is planned, delivered and measured

If you'd like more information on how to plan a digital marketing campaign that gets you noticed and front of mind , then content me for a free marketing consultation.

"Getting you on track, with the right technical, creative and marketing solution is what I'm about."

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250+
PROJECTS managed
20+
years' digital experience
60
minutes' free consultation
Who am i?

your self-contained web resource

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Proven Process

"there's method in my madness"

01

Exploring the problem

I am here to help you find the solution to your problem. You have a goal, a vision, a budget, a need to make an impact. I can help with defining and scoping your needs.
02

Finding the solution

Once we've understood and agreed on the 'problem' and the constraints to solving it - usually budgetary - then we can address the solution. A holistic approach that considers design, build, hosting, security, scale-up, marketing and support.
03

Prototyping

We all start with assumptions about how our businesses will succeed - sales, margins, customer needs, competitor activity and so on. Prototyping and Minimum Viable Products (MVPs) to test assumptions are a proven way to verify underlying assumptions.
04

Building the product

We only build websites that deliver a ROI. We see your outlay as an investment rather than a cost. For many of our clients, their website is core to their business. They cannot function without it. So it better be good.
05

Launch and support

The launch of your website is the start, not the end. Good enough to launch is what you should be looking for so that the website starts delivering value from day one. Perfection takes time and we can support and optimise your website in partnership with you.
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