how to market your web application

How to plan

Taking your idea to market

A great online marketing campaign understands the needs and questions of prospective customers and delivers the content they are searching for.

Everything starts with the prospective customer. I can work with you to define target audience 'personas' and then devise a marketing plan that maps to the requirement of each persona. We can then help you to source that content and then deliver it through the appropriate online channels.

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B

efore you start developing your web application it's best to take time to articulate exactly what you want it to achieve. Is it to help raise funding? Find a business partner? Test market your idea? Be clear about your objective at the outset as this will have a heavy influence on what needs to be built and which channels will be most effective.

Guiding you to the right destination
  • Helping you define a clear understanding of customer needs
  • Well-written content that 'speaks' to your target audience
  • Leveraging the right marketing channels
  • A holistic approach that is planned, delivered and measured

If you'd like more information on how to plan the launch of a new web application, then content me for a free, initial marketing consultation.

"Getting you on track, with the right technical, creative and marketing solution is what I'm about."

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Proven Process

"there's method in my madness"

01

Exploring the problem

I am here to help you find the solution to your problem. You have a goal, a vision, a budget, a need to make an impact. I can help with defining and scoping your needs.
02

Finding the solution

Once we've understood and agreed on the 'problem' and the constraints to solving it - usually budgetary - then we can address the solution. A holistic approach that considers design, build, hosting, security, scale-up, marketing and support.
03

Prototyping

We all start with assumptions about how our businesses will succeed - sales, margins, customer needs, competitor activity and so on. Prototyping and Minimum Viable Products (MVPs) to test assumptions are a proven way to verify underlying assumptions.
04

Building the product

We only build websites that deliver a ROI. We see your outlay as an investment rather than a cost. For many of our clients, their website is core to their business. They cannot function without it. So it better be good.
05

Launch and support

The launch of your website is the start, not the end. Good enough to launch is what you should be looking for so that the website starts delivering value from day one. Perfection takes time and we can support and optimise your website in partnership with you.
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